NPR CEO says media has a trust problem
“We have a historic belief in media that the brand name of our organization is enough to convey trust, confidence, integrity, but people right now are really looking for relationships with the reporter,” NPR CEO Katherine Maher said. “They want to understand why someone is saying what they’re saying. That is as meaningful now as the brand of the organization itself.” —SS
Related Knowledge Center: State of the business model
The traditional journalism business model has long since collapsed, and news organizations have shrunk or disappeared entirely. While a number of promising experiments are under way, the public has not shown a willingness to buy what news organizations are selling.
Related Knowledge Center: Inside the newsroom
As newsrooms struggle with rickety business models and precarious finances — as well as new technologies — they are deploying an array of editorial responses.
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