Now on Sale: Trumpworld Trolling, With a Familiar-Looking Hat

Is Gov. Gavin Newsom’s new MAGA-inspired merchandise a big hit, a bad joke, or some combination thereof?

On sale at Mr. Newsom’s “Patriot Shop,” unveiled on Sunday, the merchandise generated about $300,000 in sales on its first day, according to the governor’s team, with healthy demand for items like a T-shirt depicting the governor as “the chosen one” — touched by a haloed Hulk Hogan — and a familiar red hat reading “Newsom was right about everything!”

Those products are both legitimate campaign swag — with proceeds going to support a California ballot measure meant to tip congressional districts toward Democrats — and an elaborate parody, reflecting the look of President Trump’s own merchandise, which has come to dominate the nation’s political iconography over the last decade.