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Nielsen: sports accounted for 29.2% of all ad-supported TV viewing by 25-to-54-year-olds in Q4; broadcast made up 9.8% of non-sports viewing and streaming 43% (Dade Hayes/Deadline)

Mediagazer · last updated

Dade Hayes / Deadline:
Nielsen: sports accounted for 29.2% of all ad-supported TV viewing by 25-to-54-year-olds in Q4; broadcast made up 9.8% of non-sports viewing and streaming 43%  —  While the rise of sports programming in recent years has been well-documented, new figures from Nielsen illustrate the extent of its dominance.

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