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Nielsen: Netflix's Sept. 10 49ers-Rams NFL game in Australia averaged 18.5M US viewers, matching YouTube's 2025 Brazil game, and 3.2M abroad, vs. YouTube's 1.2M (Eric Fisher/Front Office Sports)

Mediagazer · last updated

Eric Fisher / Front Office Sports:
Nielsen: Netflix’s Sept. 10 49ers-Rams NFL game in Australia averaged 18.5M US viewers, matching YouTube’s 2025 Brazil game, and 3.2M abroad, vs. YouTube’s 1.2M  —  Netflix drew exactly the same U.S. audience that YouTube did last year for an international game in Week 1 of an NFL season.

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