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Nielsen: Bad Bunny's Super Bowl halftime show averaged 128.2M viewers, above 124.9M for the game overall and down from 133.5M for Kendrick Lamar in 2025 (Selome Hailu/Variety)

Mediagazer · last updated

Selome Hailu / Variety:
Nielsen: Bad Bunny’s Super Bowl halftime show averaged 128.2M viewers, above 124.9M for the game overall and down from 133.5M for Kendrick Lamar in 2025  —  Measured by Nielsen, that’s above the 124.9 million average viewers achieved by this year’s Super Bowl overall but down from the 133.5 …