NewsGuard Academy: How a NewsGuard Sting Operation Revealed Influencers’ Willingness to Promote Political Campaigns for an Undisclosed Fee

NewsGuard's Reality Check · NewsGuard · last updated November 2, 2026 – 3:16 PM

In the latest installment of the NewsGuard Academy, Reality Check editor Sofia Rubinson takes you behind the scenes of a recent NewsGuard sting operation that revealed that many influencers are willing to accept payment to run political messages without disclosing the payment. Many are also confused about the rules and industry practices relating to undisclosed “pay for say.”

Read the full report here.

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