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News Corp books in advertisers in campaign for a ‘self-reliant’ Australia that ‘made things here’ | Weekly Beast

Media | The Guardian · Amanda Meade · last updated

Daily Telegraph editor says the campaign aligns with the values of its backers, which include RM Williams, Qantas and Bunnings. Plus: Stokes defiant on BRS

Joe Hildebrand is the face of News Corp’s major campaign calling for a return to the golden age of 1960s manufacturing when Australia “made things here” and was “self-reliant”. The left should join the right in “embracing, celebrating and proclaiming national pride”, Hildebrand writes in the Daily Telegraph.

It was the same columnist who spearheaded News’s Mission Zero series four years ago, which inexplicably flipped the company’s long-held editorial position on climate change and extolled the benefits of reducing greenhouse gas emissions.

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