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Is The New York Times a games company? A familiar debate continues

Nieman Lab · Sophie Culpepper · last updated

“The New York Times is no longer a news company,” proclaims the caption of a chart posted on X Saturday summarizing how Times bundle subscribers have eclipsed news-only subscribers.

The trends illustrated by the chart will not come as a surprise to close readers of Nieman Lab, but it still prompted a lively conversation on X over the weekend among some media observers.

“This chart shows a news company that built an attention ecosystem where Wordle gets you in the door, Cooking keeps you at breakfast, The Athletic owns your commute, and by the time you think about canceling, you’d lose four products instead of one,” wrote Aakash Gupta, the author of a product management newsletter, in one post that generated debate over how central news remains to the business of the Times.

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