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New York Times boosts digital subscribers by 420,000 in three months

Press Gazette · Freddy Mayhew · last updated

CEO praises ‘human made journalism’ and ‘product experiences that people seek out’ for growth.

The New York Times has added 420,000 digital-only subscribers within three months, taking its total number to 13.8 million and driving digital revenue growth.

In figures posted for the third quarter of 2026, publisher The New York Times Company reported digital-only subscription revenues of $421.25m, up 14.6% year-on-year, and digital advertising revenues of $109.85m, up 12% year-on-year. It said the latter was “due to continued marketer demand and growth in advertising supply”.

Digital-only subscribers pay an average of $9.93 a month, up 1.4% year-on-year, and make up 96% of total subscriber numbers. The New York Times reports 13.2 million digital-only subscribers, up 12.4% year-on-year and 3.3% on the last quarter.

 

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