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New York Times Added 1.4 Million Digital Subscribers in 2025

NYT > Business > Media · Katie Robertson · last updated

The company reported total revenue of $802.3 million for the fourth quarter of 2025, up 10.4 percent from a year earlier.

The New York Times added 1.4 million digital-only subscribers in 2025, including about 450,000 in the last quarter of the year, the company said on Wednesday.

The Times ended the year with 12.78 million total subscribers, a jump that puts it on a pace to reach its stated goal of 15 million by the end of 2027.

The increase was due in part to upgrades to family subscriptions, which The Times introduced in September. Family subscriptions allow up to four users to share one account. Each of those subscriptions, which are priced higher than individual subscriptions, is counted as two subscribers.

Less than 3 percent of the digital-only subscribers at the end of 2025 were the additional subscribers from family subscriptions, the company said.

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