News

New Tool Uses AI To Suggest Ad Targeting And Creative

MediaPost.com: MediaDailyNews · last updated
Bluefish has launched a service called Paid Media Briefs that it says can leverage gaps in Google and ChatGPT recommendations to suggest ad targeting, creative and landing pages, Content Grip reports. Available in the Bluefish Optimization Suite, the new offering generates campaign briefs around AI-generated answers instead of anonymously buying ad inventory. The offering can also help marketers connect AI search monitoring with a brand’s media buying processes, the firm says.
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