News
A new study suggests readers care more about story structure than headlines
A Temple study found that storytelling structure — not just simple writing or catchy headlines — shapes how readers engage with news
The importance of the headline is well-established in journalism. For readers, headlines and ledes are often the primary entry points to an article.
But a new study from Temple University’s Fox School of Business found that how a story is told is what grabs readers’ attention and keeps them engaged. The design of the storytelling, the researchers believe, is key.