New Seasons Market Teams With 50+ Brands for Earth Month and Climate Health

All April long, New Seasons Market is collaborating with 50-plus like-minded brands to contribute 1% of sales in support of Zero Foodprint, a nonprofit that helps farmers adopt regenerative farming practices.

In celebration of Earth Month (April), New Seasons Market has introduced the Growing Better Together: 1% for Soil Health campaign. All month long, the grocer is collaborating with 50-plus like-minded brands to contribute 1% of sales in support of San Francisco-based Zero Foodprint, a groundbreaking nonprofit that mobilizes the food economy to team up with farmers to implement regenerative farming practices that restore soil health, build a resilient food system and support a healthier planet.  

“We’re honored to join forces with our community and these incredible partners to champion the health of our planet,” said Athena Petty, senior manager of sustainability at Portland, Ore.-based New Seasons. “By coming together to invest in soil regeneration, we’re not only supporting the people growing our food, but also proving out a system-wide approach for supporting sustainable agriculture that will benefit future generations. This campaign truly embodies New Seasons Market’s commitment to environmental stewardship and community well-being.”

Additionally, on Earth Day, Tuesday, April 22, New Seasons customers can contribute directly by donating to Zero Foodprint at the register when they buy groceries. The funds raised will go toward such  projects as holistic grazing, compost application and cover cropping, thereby helping reduce the carbon footprint of the supply chain.