New research reveals best practices for newsrooms on TikTok
Learn how to create successful, platform-specific content TikTok has exploded as a source of news for young people, and its rise offers key insights for news organizations looking to adapt to changing audience habits. New research from Kaia Tran, MA ’25, highlights how to create news content that resonates with TikTok users. More than half of TikTok users say they get their news on the…
Related Knowledge Center: Social media
Social media platforms are the source of news for millions of people — and they have a fraught and ever-shifting relationship with the enterprises that provide that news.
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