New media company 'ATM' launches to give executives control of their coverage
A new media company called At The Moment Media (ATM) is launching Tuesday to give executives across the media, entertainment, advertising, publishing and technology industries the ability to pay for cutting-edge video coverage of their executives, products, events and major moments.
Why it matters: The firm is specifically built as a complement to traditional journalism, not a competitor, said ATM founder and CEO Robert Wheeler, a veteran media marketer and communications executive.
Related Knowledge Center: State of the business model
The traditional journalism business model has long since collapsed, and news organizations have shrunk or disappeared entirely. While a number of promising experiments are under way, the public has not shown a willingness to buy what news organizations are selling.