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Nets Ramp Up Summer Promos: World Cup, 'Shark Week,' 'Dragon'

MediaPost.com: MediaDailyNews · last updated
Telemundo leads all networks with a media value of $41.7 million for promo spots, according to iSpot.tv estimates. The network’s World Cup has soared in engagement with 5.5 million average viewers through 92 matches over 25 days.