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Netflix’s NFL Games Pose Advertising Test

The Information · Sahil Patel · last updated

In Netflix’s yearslong quest to build an ad business, Dec. 25 poses a big test: It will be the first time the streaming giant shows ads in a livestream—in this case, two NFL games.

And in the wake of last month’s Mike Tyson–Jake Paul boxing match, which was plagued with technical glitches, ad buyers at multiple top agencies said they will be monitoring the broadcast closely to ensure the stream comes off without interruptions. Any issues could erode the confidence of both advertisers and the NFL that Netflix has the technical capability to handle livestreams with a big audience.

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