Nearly 6 in 10 young women get health and wellness information from influencers
Young women are especially likely to say they often see influencer content about beauty and appearance.
Although health providers are the most common place Americans turn for information about their health, social media influencers and podcasts also play a major role.
This is especially true for young women: 57% of women ages 18 to 29 say they ever get health and wellness information from influencers. That is 10 percentage points higher than the share of young men, according to a fall 2025 Pew Research Center survey.
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