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NBCU says the 2026 Milan Cortina Olympics averaged 23.5M viewers on its platforms for US afternoon and primetime periods, up 96% from the 2022 Beijing Olympics (Katie Campione/Deadline)

Mediagazer · last updated

Katie Campione / Deadline:
NBCU says the 2026 Milan Cortina Olympics averaged 23.5M viewers on its platforms for US afternoon and primetime periods, up 96% from the 2022 Beijing Olympics  —  It appears NBCUniversal gets the gold for its presentation of the Milan Cortina Olympics, which were the most-watched Winter Games in more than a decade.

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