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NBCU plans to add Arrival Ads, live ads that play when users turn on Peacock, and use AI to search live sports events for the optimal moment to place ads (Cynthia Littleton/Variety)

Mediagazer · last updated

Cynthia Littleton / Variety:
NBCU plans to add Arrival Ads, live ads that play when users turn on Peacock, and use AI to search live sports events for the optimal moment to place ads  —  Forget the pause that refreshes — Peacock users will soon be greeted by a live commercial as soon as they sign on to the streamer.

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