NBCU partners with RPA and Newton Research to connect buy-side and sell-side agentic AI, automating real-time cross-platform video ad deals starting in Q1 2026 (Wayne Friedman/MediaPost)
Wayne Friedman / MediaPost:
NBCU partners with RPA and Newton Research to connect buy-side and sell-side agentic AI, automating real-time cross-platform video ad deals starting in Q1 2026 — Joining the agentic AI race from a live sports TV network/seller perspective, NBCUniversal has struck a deal …