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NBCU Nears NBA Sellout, Closes 170 Ad Deals

MediaPost.com: MediaDailyNews · last updated
NBCU has signed on 170 advertisers for its first season of the NBA — now to run on NBC Television Network and Peacock. Nearly all the season’s inventory has been completely sold out, with 20% of all brands new to NBCU and 10% of the deals coming from new first-time brands into the sport.
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