NBCU Local Launches New Weather Product Across Station Apps
NBCU Local Launches New Weather Product Across Station Apps - NewsLab
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NBCUniversal Local today unveiled new weather products within the NBC Owned TV Stations’ and Telemundo Station Group’s mobile apps that feature “customization tools, a streamlined layout and intuitive design to deliver faster and easier access to the most-accurate local weather data, information and forecasts personalized to users’ unique needs and preferences.”
The English- and Spanish-language weather sections are available now across all 35 NBC- and Telemundo-owned stations’ apps for iOS and Android devices. The NBC- and Telemundo-owned stations’ apps can be downloaded in the Apple App Store and Google Play Store.
Lora Dennis, NBCU Local EVP of multiplatform, said: “Serving our communities with the most extensive and accurate weather coverage, in English and Spanish, is our mission, so we’re proud to unveil this new experience that serves all users how they want, and when they want, to keep them informed and safe. This redesign was an extensive effort that relied on significant research and data, the expertise of our meteorologists and weather experts around the nation, and most importantly, our users, who provided considerable feedback.”
The company says the new app design prioritizes personalization through customization features that allow users to curate the organization and presentation of content modules and provide more control over the display of radar features, such as layers and overlays. Advanced settings also enable users to more easily manage weather alerts and notifications, including new options for adding locations and accessing recent locations.
“The streamlined layout and intuitive design ensure users can quickly access the most relevant and essential data
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