NBC says the 2025 Macy's Thanksgiving Day Parade drew a record 34.3M viewers across NBC and Peacock, up 8% YoY; NBC's live broadcast averaged 25.4M viewers (Kimberly Nordyke/The Hollywood Reporter)
Kimberly Nordyke / The Hollywood Reporter:
NBC says the 2025 Macy’s Thanksgiving Day Parade drew a record 34.3M viewers across NBC and Peacock, up 8% YoY; NBC’s live broadcast averaged 25.4M viewers — NBC’s live airing alone topped 25 million viewers. — A record number of viewers tuned in for NBC’s coverage of the annual Macy’s Thanksgiving Day Parade on Thursday.