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NBC says the 2025 Macy's Thanksgiving Day Parade drew a record 34.3M viewers across NBC and Peacock, up 8% YoY; NBC's live broadcast averaged 25.4M viewers (Kimberly Nordyke/The Hollywood Reporter)

Mediagazer · last updated

Kimberly Nordyke / The Hollywood Reporter:
NBC says the 2025 Macy’s Thanksgiving Day Parade drew a record 34.3M viewers across NBC and Peacock, up 8% YoY; NBC’s live broadcast averaged 25.4M viewers  —  NBC’s live airing alone topped 25 million viewers.  —  A record number of viewers tuned in for NBC’s coverage of the annual Macy’s Thanksgiving Day Parade on Thursday.