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My journey into the artificial world of Sora 2

Poynter · Alex Mahadevan · last updated

Comedian Norm Macdonald died in 2021. But, on OpenAI’s new generative AI social media platform, he’s releasing new material about China, artificial intelligence taking jobs and his drinking (he said he didn’t drink).

“It certainly continues to revolutionize hackery,” said Ben Collins, CEO of The Onion, about Sora 2. “Also Norm would f—— hate this. Imagine AI trying to do the moth joke. Imagine how f—— awful that would be. How does a bot come to understand, let alone bottle, the kind of social tension built into that bit?”

After getting an invite, I spent a few hours on Sora 2 so you don’t have to. I found AI slop and material that raises copyright questions — in just one video of SpongeBob as Hitler — and people scamming for likes. I saw Jesus as an influencer (“hanging with the squad, Last Supper vibes”), Pikachu, Tony Soprano and Walter White. And so much bad standup.

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