MS NOW is investing in local news and original reporting as it builds a post-NBC identity
The network will partner with The Marshall Project, States Newsroom and the Pulitzer Center to power investigative and statehouse coverage
In October, MSNBC officially split off from NBC News. Less than a month later, it took on a new name: MS NOW.
A big question remained: What would MS NOW look like without NBC News? For its entire three-decade existence, the network made use of NBC News’ resources and deep talent pool of reporters.
But along the way, it also developed its own stars, some of whom continue to be the faces of the network today, such as Rachel Maddow, Jen Psaki, Chris Hayes, Lawrence O’Donnell, Stephanie Ruhle, Nicolle Wallace and the “Morning Joe” team of Joe Scarborough and Mika Brzezinski. It has also been building its own reporting bench, bringing in journalists from places such as The Washington Post, The New York Times and Politico. Just recently, it announced that longtime NBC News White House correspondent and Saturday “Today” co-host Peter Alexander was moving over to MS NOW. In total, it has added more than three dozen journalists.