MrBeast says AI could threaten creators’ livelihoods, calling it ‘scary times’ for the industry
Top YouTube creator MrBeast is worried about AI’s impact on creators’ livelihoods, despite having dabbled with using the technology himself. On Monday, the creator posted his concerns on social media, where he openly wondered how AI-generated videos could affect the “millions of creators currently making content for a living.”
“Scary times,” he added.
MrBeast, whose real name is Jimmy Donaldson, is No. 1 on Forbes’ 2025 list of top creators, with $85 million in earnings and 634 million followers. What he says and does, as a result of his position, has an outsized influence across the industry. So if MrBeast is openly questioning whether AI is an existential threat to his business and others like it, then it’s fair to say that smaller creators are likely even more worried.
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