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MPA: Japan's premium VOD sector hit a revenue of $7.2B in 2025, up 15% YoY; Netflix leads with 22% of revenue; Prime Video has the most subscribers at 19.3M (Naman Ramachandran/Variety)

Mediagazer · last updated

Naman Ramachandran / Variety:
MPA: Japan’s premium VOD sector hit a revenue of $7.2B in 2025, up 15% YoY; Netflix leads with 22% of revenue; Prime Video has the most subscribers at 19.3M  —  The growth reflects platforms’ increasing reliance on diversified revenue models, including ad-supported subscription options …