Most of gen Z watch TV with the subtitles on – and I understand why | Isabel Brooks

Thanks to social media, we’re now living in a subtitled world — even when that means divided attentions and error-strewn captions

I used to think there were two types of people: the ones who only use subtitles when necessary, and the unappreciative philistines who use them for no good reason. I was willing to die on this hill, arguing that they distracted from the purity of the audiovisual experience: the cinematographer’s attention to detail, the glimpse of a tear in an actor’s eye, the punchline of an expertly timed joke, and so on.

But I have been forced to recognise just how alone I am on this hill: in 2021, a survey found that 80% of 18-25-year-olds used subtitles all or some of the time, while a new survey run by streaming service U found that 87% of young Britons are using subtitles more than they used to. There is no longer a debate about subtitles: among my peers, “two types” of people have given way to “mostly one type”. (Meanwhile, the 2021 survey found that less than a quarter of boomers used subtitles, despite the latter generation experiencing more hearing difficulties overall.)

Isabel Brooks is a freelance writer