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Microsoft Tracks AI Adoption Rates, U.S. Ranking Stalls

MediaPost.com: MediaDailyNews · Laurie Sullivan · last updated
Measuring daily active users rather than revenue highlights the emergence of new digital ad placements and reveals market penetration for the next generation of ad infrastructure. The report released today tracks how generative AI is spreading across 147 economies and where adoption is growing fastest.

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On top of a failing business model, newsrooms must navigate the powerful — and not fully reliable — new capabilities of artificial intelligence and the deployment of large language models.

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