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Microsoft Seeks To Patent Gaming Ad System

MediaPost.com: MediaDailyNews · last updated

Microsoft has filed a patent application for a system that would support free-to-play games at suitable pause points after a period of ad-free access, TechSpot reports. These points would include the end of a boss fight, a completed quest, a cutscene and a loading screen. The application is titled “Contextually Aware Management of Interactive Software Application Access.”