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Meta’s Free-Speech Shift Made It Clear to Advertisers: ‘Brand Safety’ Is Out of Vogue

The Wall Street Journal · last updated

When Meta Platforms Chief Executive Mark Zuckerberg unveiled sweeping changes this month to loosen the company’s restrictions on speech, he talked about how the “legacy media have pushed to censor” content, how the recent election was a “cultural tipping point,” and how fact-checkers “destroyed more trust than they’ve created.”

Related Knowledge Center: Social media

State of Play

Social media platforms are the source of news for millions of people — and they have a fraught and ever-shifting relationship with the enterprises that provide that news.

The TikTok ban | The Meta-FTC trial


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Related Knowledge Center: Fact-checking and its detractors

State of Play

Fact-checking has become a familiar tool for political reporters to hold office-holders and candidates accountable. But critics ask if fact-checkers sometimes miss the forest for the trees, and if the practice often struggles with false equivalency the way conventional political coverage does.

Information integrity


More informationabout Fact-checking and its detractors

Related Knowledge Center: State of the business model

State of Play

The traditional journalism business model has long since collapsed, and news organizations have shrunk or disappeared entirely. While a number of promising experiments are under way, the public has not shown a willingness to buy what news organizations are selling.

Artificial intelligence


More informationabout State of the business model