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Meta’s Community Notes Won’t Apply to Paid Ads. Marketers Still Have Questions.

The Wall Street Journal · last updated

Facebook and Instagram owner Meta Platforms assured advertisers this week that its “Community Notes,” which will let users crowdsource annotations on posts that they believe are false or need context, won’t apply to paid ads when they arrive later this year, according to people with direct knowledge of the conversations.

Related Knowledge Center: Social media

State of Play

Social media platforms are the source of news for millions of people — and they have a fraught and ever-shifting relationship with the enterprises that provide that news.

The TikTok ban | The Meta-FTC trial


More informationabout Social media

Related Knowledge Center: Fact-checking and its detractors

State of Play

Fact-checking has become a familiar tool for political reporters to hold office-holders and candidates accountable. But critics ask if fact-checkers sometimes miss the forest for the trees, and if the practice often struggles with false equivalency the way conventional political coverage does.

Information integrity


More informationabout Fact-checking and its detractors