Meta will listen into AI conversations to personalize ads
Meta, having committed hundreds of billions to AI infrastructure and talent, says it will start using people’s conversations and interactions with its AI services to create personalized content and advertising.
This applies to Meta AI, the company’s web-based chat interface, and apps that integrate Meta AI, such as Facebook, Instagram, WhatsApp, and Messenger.
Meta intends to begin using people’s text exchanges and voice conversations with its AI service to generate personalized posts, reels, and other attention lures starting on December 16, 2025.
“For example, if you chat with Meta AI about hiking, we may learn that you’re interested in hiking – just as we would if you posted a reel about hiking or liked a hiking-related Page,” the company explained in its announcement. “As a result, you might start seeing recommendations for hiking groups, posts from friends about trails, or ads for hiking boots.”
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