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Meta spins up AI version of Mark Zuckerberg to engage with employees

Ars Technica - All content · Hannah Murphy, Financial Times · last updated

Meta is building an artificial intelligence version of Mark Zuckerberg that can engage with employees in his stead, as part of a broader push to remake the Big Tech company around AI.

The $1.6 trillion group has been working on developing photorealistic, AI-powered 3D characters that users can interact with in real time, according to four people familiar with the matter.

The company recently began prioritizing a Zuckerberg AI character, three of the people said.

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