MediaRadar: advertisers spent $4.8B on TikTok in 2024, up 27% YoY, and top 10 advertisers spent $690M; Omdia earlier said TikTok made ~$8B in 2024 US ad revenue (Advanced Television)
Mediagazer presents the day’s must-read media news on a single page.
The media business is in tumult: from the production side to the distribution side, new technologies are upending the industry. Keeping up with these changes is time-consuming, as essential media coverage is scattered across numerous web sites at any given moment.
Mediagazer simplifies this task by organizing the key coverage in one place. We’ve combined sophisticated automated aggregation technologies with direct editorial input from knowledgeable human editors to present the one indispensable narrative of an industry in transition.