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Mediaocean Links Prisma Direct Platform With Microsoft

MediaPost.com: MediaDailyNews · last updated
Mediaocean has integrated its Prisma Direct platform with Microsoft Advertising, The Desk reports. The arrangement will enable brands and agencies to manage search ad campaigns via  a centralized media buying system. It will connect such chores as campaign planning, purchasing, performance reporting and invoicing, relieving advertisers of the need to utilize separate platforms. 
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