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The Media Rating Council's quarterly accreditation status updates show VideoAmp and Nielsen One have pulled out of the accreditation process (Joe Mandese/MediaPost)

Mediagazer · last updated

Joe Mandese / MediaPost:
The Media Rating Council’s quarterly accreditation status updates show VideoAmp and Nielsen One have pulled out of the accreditation process  —  In moves that have implications for both the “alternative” ad currency marketplace, as well as cross-media measurement, VideoAmp and Nielsen …