Media Partners Asia: sports rights fees have risen 58% since 2021 to $5.7B in Asia, and streamers will pay for 50% of them in 2026, up from 36% in 2021 (Naman Ramachandran/Variety)
Naman Ramachandran / Variety:
Media Partners Asia: sports rights fees have risen 58% since 2021 to $5.7B in Asia, and streamers will pay for 50% of them in 2026, up from 36% in 2021 — The Indian Premier League remains the only Asia Pacific sports property priced at the top of the global market, according to new research …