Media Briefing: Reliant on search, haunted by AI: publishers at a crossroads
This week’s Media Briefing looks at publishers facing the slow erosion of search referral traffic amid the shift towards generative AI search experiences — and the pressure to plan more proactively for that future.
- With AI-driven updates coming for search referral traffic, publishers are starting to plan for a more “zero-click” future.
- The Washington Post’s leadership struggles to find cohesion, L.A. Times owner doubles down on presidential endorsement decision, and more.
Publishers face a ‘zero-click’ future
Search is in flux.
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Related Knowledge Center: Artificial intelligence
On top of a failing business model, newsrooms must navigate the powerful — and not fully reliable — new capabilities of artificial intelligence and the deployment of large language models.
State of the business model | Copyright and intellectual property
Related Knowledge Center: State of the business model
The traditional journalism business model has long since collapsed, and news organizations have shrunk or disappeared entirely. While a number of promising experiments are under way, the public has not shown a willingness to buy what news organizations are selling.