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Media Briefing: Publishers are turning GEO from an experiment into a business

Digiday · Sara Guaglione · last updated

This week’s Media Briefing looks at how GEO went from publisher experiment to emerging revenue stream, and why AI visibility is quickly becoming part of the branded content playbook.

  • The GEO bet is paying off
  • As search weakens, CNN is giving YouTube and TikTok different jobs 
  • Condé Nast CEO Roger Lynch steps down, Google is paying 100 publishers for AI search contributions, and more.

The GEO bet is paying off

A year ago, GEO barely registered on publishers’ rate cards. Now, publishers say it’s become a regular part of client conversations.

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