Media Briefing: New AI-focused roles signal an evolution of AI strategy at news publishers
This week’s Media Briefing looks at newly-created, AI-focused executive roles at publications like The Washington Post and Forbes, moves that reflect how news organizations are making the new technology a core part of their business infrastructures.
- The Washington Post and Forbes are the latest news outlets to elevate executives to AI-focused roles, centralizing oversight of AI strategy and partnerships.
- Google is looking to sign deals with news publishers for an upcoming AI project, L.A. Times owner wants to take the company public, and more.
New executive roles mean AI is no longer a “side experiment” at news publishers
Publishers have come a long way since cobbling together task forces to experiment and test AI tools. Now, they’re creating new executive roles and teams to manage AI strategy across their organizations.
This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
Related Knowledge Center: Artificial intelligence
On top of a failing business model, newsrooms must navigate the powerful — and not fully reliable — new capabilities of artificial intelligence and the deployment of large language models.
State of the business model | Copyright and intellectual property
Related Knowledge Center: Inside the newsroom
As newsrooms struggle with rickety business models and precarious finances — as well as new technologies — they are deploying an array of editorial responses.
The Times and its critics | Washington Post mortem