Media Briefing: Here are the hurdles to Perplexity’s pitch as the publisher-friendly LLM
This week’s Media Briefing looks at Perplexity’s latest publisher revenue share model, and why despite the opportunity the AI startup company has to being the publisher-friendly LLM, concerns remain over low adoption, vague payment terms and transparency issues.
- Perplexity has an opportunity — and plenty of reason — to be the publisher-friendly LLM. But it has some hurdles to cross.
- The news industry’s AI theft battle, CBS News’ owner’s secret advisor, and more.
Perplexity’s missed opportunity?
Perplexity has an opportunity — and plenty of reason — to be the publisher-friendly LLM. Unlike the lump-sum AI training and content licensing deals favored by Amazon, Meta and OpenAI, it’s building revenue share models that incentivize it to continue compensating publishers.
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