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Media Briefing: The case for and against markdown for AI bots

Digiday · Sara Guaglione · last updated

This week’s Media Briefing unpacks the rise of markdown as an AI optimization strategy for publishers, and why not everyone is convinced it’s necessary.

  • The markdown debate
  • Business Insider names CEO, how three publishers are deploying AI, and more.

The markdown debate

For years, publishing meant optimizing for Google. That’s shifting to optimizing for AI. Some publishers — such as Time — think the fix is as simple as markdown pages.

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