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McDonald's To Launch Media Network, Runs Ads In Some Stores

MediaPost.com: MediaDailyNews · last updated
McDonald’s said it will create its own media network, hoping to build a $1 billion business, CNBC reports. In a pilot starting last month, 450 restaurants began displaying advertising for other brands on its digital drive-through order boards. These were company owned stores, and the program has not yet been rolled out to franchises. McDonald’s is following in the footsteps of Amazon and Walmart. 
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