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McDonald's launches McDonald's Media Network, pitching customer data to brands and selling ads in its app, kiosks, and menus, targeting $1B in ad revenue (Lauren Johnson/Adweek)

Mediagazer · last updated

Lauren Johnson / Adweek:
McDonald’s launches McDonald’s Media Network, pitching customer data to brands and selling ads in its app, kiosks, and menus, targeting $1B in ad revenue  —  The fast-food giant is selling ads in its app and on kiosks … The next time you order a McDonald’s burger, don’t be surprised if it comes with an ad.