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Major streaming platforms are increasingly adopting "pause ads", which appear when viewers pause content and can include full-screen, interactive formats (Brian Steinberg/Variety)

Mediagazer · last updated

Brian Steinberg / Variety:
Major streaming platforms are increasingly adopting “pause ads”, which appear when viewers pause content and can include full-screen, interactive formats  —  A moment that is frozen in time has become one of the media industry’s hottest areas of focus.