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Magellan AI says BetterHelp is the top podcast advertiser of all time, spending $242M on ads since 2023; in 2025, its ad team worked with 1,500 creators (Ashley Carman/Bloomberg)

Mediagazer · last updated

Ashley Carman / Bloomberg:
Magellan AI says BetterHelp is the top podcast advertiser of all time, spending $242M on ads since 2023; in 2025, its ad team worked with 1,500 creators  —  BetterHelp is the top podcast advertiser of all time.  Since 2023, the talk therapy provider has spent $242 million on ads in the space, according to one firm’s estimates

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