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Macy's Seeks To Make Retail Media Campaigns The Center Of The Marketing Playbook

MediaPost.com: MediaDailyNews · last updated
Michael Krans, the head of retail media at Macy’s, is trying to the store’s Media Network from a transactional line item into the center of the marketing playbook, Beet.TV reports. Macy’s hopes to “ integrate campaigns across everything from in-store experiences to social and influencer efforts,” Krans says. The focus is on relevance. “Always serving up hyper-relevant offers for our customers that our customer sees the value,” Krans adds. 
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