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Lumikai: micro-drama revenues in India reached ~$300M in 2025, as the format's growing popularity creates new work for actors, technicians, and producers (Chris Kay/Financial Times)

Mediagazer · last updated

Chris Kay / Financial Times:
Lumikai: micro-drama revenues in India reached ~$300M in 2025, as the format’s growing popularity creates new work for actors, technicians, and producers  —  Popularity of short-form videos has created employment for many actors, technicians and producers  —  On a humid and misty morning in Mumbai …