Lumikai: micro-drama revenues in India reached ~$300M in 2025, as the format's growing popularity creates new work for actors, technicians, and producers (Chris Kay/Financial Times)
Chris Kay / Financial Times:
Lumikai: micro-drama revenues in India reached ~$300M in 2025, as the format’s growing popularity creates new work for actors, technicians, and producers — Popularity of short-form videos has created employment for many actors, technicians and producers — On a humid and misty morning in Mumbai …